FoxNews has an article that talks about how Kia has to come over perceptions shaped by the performance of vehicles, sold 20 years ago.
http://latino.foxnews.com/latino/news/2014/09/28/kia-rolls-out-soul-ev-electric-car-in-bid-to-change-image-in-us/
The Soul EV is expected to give the brand a big boost in terms of quality, allowing Kia, a unit of Hyundai-Kia Automotive Group, to grab a share of a rapidly growing market.
http://latino.foxnews.com/latino/news/2014/09/28/kia-rolls-out-soul-ev-electric-car-in-bid-to-change-image-in-us/