Kia Soul EV to help boost brands image

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klaus

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Joined
Dec 10, 2013
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24
FoxNews has an article that talks about how Kia has to come over perceptions shaped by the performance of vehicles, sold 20 years ago.

The Soul EV is expected to give the brand a big boost in terms of quality, allowing Kia, a unit of Hyundai-Kia Automotive Group, to grab a share of a rapidly growing market.

http://latino.foxnews.com/latino/news/2014/09/28/kia-rolls-out-soul-ev-electric-car-in-bid-to-change-image-in-us/
 
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