This just in! The map update is free right now! I went to the website and downloaded the updater APP. I ran the executable (windows) and when it fired up it asked me for a login BUT it also had a GUEST LOGON button! I clicked it and went through the entire process.
BTW Here are some tips since it wasn't clear at first:
BEFORE you start! Get your 32 gig class 10 SDHC card ready. Format to FAT32.
1. Download the EXE on your computer.
2. Install and run.
3. Click the GUEST LOGON
4. Select your vehicle etc.
5. Choose the TEMPORARY location for the download (it will offer to delete this file afterward).
6. Select the SDHC card for the target.
The app will now download and then copy the files to the card all in one move (this was not clear to me at first, I thought I had to copy the files to the card myself).
What's also not clear is what would happen if we all tried to keep the download files. I don't know if they updater is required to write the files or what but there you have it. The new map looks a bit cleaner and it has more charging stations which is good. I'm glad I did it. Now I have both google maps and the regular kia maps!