...The estimation results show that consumers have the largest willingness-to-pay for wireless internet in a smart car (KRW 1.7 million; ~USD 1,508.43). The second largest WTP (KRW 1.6 million; ~USD 1,419.70) is for connectivity in a smart vehicle. According to these results, consumers have a relatively large WTP for smart options that could leverage the capabilities of their smart devices such as smartphones and tablets. In the context of autonomous driving, if speed control is included in a smart car without the function of lane keeping, consumers are willing to pay 0.9 million KRW (USD 798.58). In other words, the functions of wireless internet and connectivity are relatively more important than autonomous driving, voice command, and smart applications...